Friday, March 31, 2017

Turning the tide on aging

My ageless mother (she just turned 68) and me.
By Alyssa Weiss

While many anti-aging skin care lines boast having a cocktail of antioxidants promising to rejuvenate skin and minimize the appearance of fine lines, the truth is that antioxidants alone aren't enough. Yes, antioxidants are an important part of any effective skin care regimen. However, while they help stabilize already sustained skin damage, they have a minimal affect on building and strengthening the production of collagen, elastin and hyaluronic acid. In other words, they don't do much in the way of actually turning back the hands of time.

As we age, our skin's ability to produce collagen, elastin and hyaluronic acid wanes. We see the visible signs of this in the form of wrinkles, fine lines, irregular pigmentation and sagging skin.
So, what's a woman to do? The reality of the situation is that every day, our skin, along with the rest of our body, ages another year. Enter Sapelo Skin Care Spring Tide Serum. My mother discovered this skin care line right as it was launching two years ago in Savannah, Georgia. "Savannah, Georgia," I said, "you've got to be kidding me." I admit to being a serious skin care snob and, with few exceptions, won't let anything near my face that is not from Europe or Asia.

"It's Sapelo," says my mother.
Sapelo founders Stephanie Duttenhaver and Cindy Edwards in the lab.
A month later, I had lunch with my mother, who was then 66, and noticed a significant change in her skin. It looked taught and radiant, like she had just sat for a microcurrent facial. I mentioned that her skin looked great. "It's Sapelo. I've been using it for a month now and can't believe the results." I couldn't either. I've actually never seen results like this from a topical skin care range.

So, when I recently learned that Sapelo Skin Care had launched a new "revolutionary" anti-aging serum, I had to learn more.

I immediately got in touch with Sapelo founders Cindy Edwards and Stephanie Duttenhaver (who generously accepted my apology for ever doubting the efficacy of their products). They explained that "In Savannah, the Southern spring tide signals the season of rebirth and renewal. This nourishing surge tide coincides with a full moon, flooding the wetlands of Savannah with nutrients to last the year through. This serum mimics this natural phenomenon." Poetic, if not exactly what my skin needs, I thought.

In addition to high concentrations of a potent cocktail of proteins, peptides, amino acids, active Omega 3 fatty acids, vitamins A and E, as well as selenium, magnesium, copper and zinc, the fourth ingredient in this serum is 5% highly blenderized, organic Norwegian Salmon Roe Extract.

This silky serum combines the power of nature with science to visibly reduce wrinkles and fine lines by retraining signals in the skin to produce increased collagen and elastin. Spring Tide Serum is the latest addition to this all-natural, wonder anti-aging line. Similar to the other products in the range, the science is rooted in its Southern heritage.
Sunsets on Tybee Island, a barrier island near Savannah, Georgia.
Please excuse the science lesson, but if you think about the purpose of roe, it is to provide all the nutrition that a zygote needs to become a baby fish. Molecules that stimulate growth are concentrated in the egg. Similarly, this extract stimulates growth in the dermis boosting our skin's ability to build collagen, elastin and hyaluronic acid. Unfortunately, the skin's capacity to produce these vital anti-aging proteins and acids begins to diminish at the age 25. By the time we turn 80, we've lost 32% of our ability to product these types of proteins and acids. Listen up 25-year-olds (if there are any in the room): The earlier you start taking care of your skin, the better positioned it will be to age beautifully!

Sapelo's Spring Tide Serum contains 5% highly blenderized, organic Norwegian Salmon Roe Extract. Using this 5% concentration dramatically increases collagen, elastin and hyaluronic acid production by up to 350%.
And there is real science to back this up. The highly-concentrated extract that Sapelo uses is taken from the unfertilized salmon roe by an all-natural organic solvent which stabilizes the extraordinary biologic activity. The effectiveness has been proven in a Phase 3 Randomized Clinical Trial (The gold standard of scientific proof of principle — we are talking the same standard that is used to test prescription drugs) to dramatically increase collagen, elastin, reduce fine lines and wrinkles and minimize redness and irritation. Results can begin to be seen in as little as two weeks and have proven to transform skin in eight weeks.

It is also worth noting that Sapelo Skin Care Spring Tide Serum is the only product on the US market to contain this powerful ingredient.

Spring Tide Serum can be used as a stand-alone product at night or as part of a bedtime skin care regimen prior to applying face cream. I have been using it morning and night as the second step in a cleanse, treatment, moisturizer regimen.

The serum also has multiple applications. It is an excellent, non-abrasive alternative to undergoing a chemical peel, microdermabrasion or laser treatment. These procedures burn and damage the skin in order to initiate repair whereas this serum works to naturally repair the dermis without harming it.

Not convinced enough to forego these abrasive therapies?

Well ... Spring Tide Serum is also prescribed as an ideal post-procedure skin care product. It is extremely gentle and can be applied to nourish and protect your skin as it undergoes the healing process. You can't really lose, can you?
Click to order Sapelo Skin Care Spring Tide Serum.

For best results, apply every night before your favorite moisturizer to stimulate replenishment of collagen, elastin and skin cell density.