Friday, April 7, 2017

Weekly Skin Reboot

By Alyssa Weiss

I have sensitive skin that tends to be on the dryer side.
I have always had a difficult time finding anti-aging skin care that hydrates my skin enough without causing breakouts or irritation.

On my quest to remedy this, three years ago I stumbled upon an all natural, apothecary style line from France that made a huge difference in my complexion. Ever since, Cosmetics 27 by M.E. SkinLab has become an integral part of my regimen especially during the cold winter months when the elements are particularly relentless. And now that I am pregnant (pregnancy hormones can send sensitive skin over the edge), Baume 27, the line's signature moisturizer, is my savior.

My little jar of
moisturizing magic.
Cosmetics 27 is the first of its kind, new generation of organic cosmeceuticals. It is really the closest thing to a bespoke pharmacy preparation that can be commercially purchased.

"I want to help women have healthier skin. If it is healthy, it will look good. If you look good you feel beautiful." — Michèle Evrard
Michèle Evrard, the founder, studied pharmacology in Belgium and spent many years working, hands on, in a laboratory on product formulation and development. She has over 25 years experience and has worked for the likes of Max Factor, L'Oréal, Christian Dior Parfums, Boucheron Parfums and Matis Skin Care.

Michèle's unique skin care philosophy is founded on the concept of homeostasis, the ability of an organism to maintain its own equilibrium. As we age, our skin loses its capacity to self-regulate. This leads to dehydrated, saggy, and irregularly pigmented skin. Cosmetics 27 is a line of rebalancing treatment products aimed at helping the skin to self-regulate, and consequently self-regenerate. An important part of this is stimulating the skin to produce increased collagen, which means bidding adieu to wrinkles and fine lines. It's all natural, clinically tested and made in France.

Michèle's key piece of advice: "Get to know your skin! You will know how to treat it and maintain it better. There is not one treatment solution for all — we are all different. Too many women use and abuse products and treatments. Be good to your skin. Adopt a simple routine, clean your skin gently, don't abuse the sun (that's not to say stay away from it!). Massage skin as often as you can, it is a the first step to prevent skin aging. Drink water, a lot, don't smoke and laugh a lot!"

The line focuses primarily on skin regeneration. It enables the dermis to reset and rebalance itself. Though I have my consistent daily regimen, I've always been a little lax with respect to applying a weekly mask. When Cosmetics 27 relaunched the formula for its Plasma 27 Bio-Lifting Cell Repair Mask, I wanted to give it a try.

The treatment mask for dummies and time starved. Also makes for a pretty scary selfie!
And yes, it's a little "Silence of the Lambs," but sheet masks are very on trend these days.
Like every product in the range, this mask is not merely another cosmetic but a treatment that enhances the skin's wellbeing. It is a 15-minute facial in a single serve pouch. And all the work is already done for you — it's presoaked with just the right concentration of ingredients and pre-cut, so all you have to do is open the pouch and put it on. It even has hooks for your ears and has a bottom bit that covers and coats the neck. When time is up, there is no clean up. You just massage any excess ingredients right into your skin.

I used it first thing in the morning and I took those 10 - 15 minutes to be in the moment and set the tone for the day ahead. No television; no computer; just me, the mask and a delicious cup of coffee. I can see that it's also great for travel and flight skin damage recovery, as well as a quick pick-me-up to transition into night activity mode.

If that's not enough, the mask is ideal to use immediately after harsh aesthetic treatments like laser, chemical peel or microdermabrasion. In fact, that is what it (and the entire range) was originally developed for.

According to Michèle, the goal was to create the first all-natural product that would not only compliment these treatments but prolong the results of the procedures as well as maintain the skin's homeostasis over time. It nourishes and hydrates the skin, calming inflammation and stimulating it to produce increased collagen and elastin on its own.

It also happens to be a fantastic skin reboot for pregnant women. No matter what your skin type, the hormones that support the placenta tend to turn skin upside down. During this time skin requires a weekly reset. Plasma 27 gets the job done.

The Bottom line:
Skin requires an intensive reconstructive care product regularly to enable it to recover and reboot its cellular functions. Plasma 27 is packed with high concentrations of Centella Asiatica (a small, herbaceous, perennial plant) and Proline (an amino acid) to stimulate the skin's ability to produce collagen.

The immediate results? A bright complexion and firm, lifted skin. Oh, and by the way, it's only $20 dollars.
Click here to order Plasma 27 Bio-Lifting Cell Repair Mask.