Friday, July 22, 2016

Rod Winterrowd

By Sian Ballen & Lesley Hauge
Photographs by Jeff Hirsch


Like so many of the designers we interview, Rod Winterrowd came to the job after another entirely different career—in his case a senior vice president in television syndication for Disney. One Thursday in 2003, just before Memorial Day weekend, he had finally wriggled out of his Disney contract and on the following Monday he began a design course at Parsons. He grew up in what he says was “a very lovely community” of “ultra-conservative, ultra-Republicans” in California. He told us that, within that context, it took courage to make the decisions he made and in turn, it took a great deal of understanding on behalf of his loved ones who have come to support and accept his life choices.

Where does your name come from? I can’t place it.

It’s English. My family is English and French on both sides.

I saw somewhere that a lot of people now, when they have to put down what their heritage is, they just put “American”. I don’t know why everyone doesn’t do that.

Why can’t we have one parade once a year where we all carry the American flag and then we all carry maybe smaller flags for the other parts of our heritage.
The foyer walls of Rod's Upper East Side townhouse apartment are covered in a vintage Pierre Frey wallpaper, the curtain fabric is 'Flame Stitch' by Aerin Lauder.
A mirror from Mecox Gardens hangs above a wood and glass table, also from Mecox Gardens. The custom sconces were made by Paul Ferrante and have been incorporated by Rod in many design projects over the years.
Peeking into Rod's walk-in dressing room/closet from the foyer. The photographs are from One Kings Lane.
Rod created this large, fully out-fitted, dressing room/closet by capturing space from the master bedroom.
Apart from the fact that your family is part English and part French and that you’re an interior designer, we don’t know anything about you. Was anything that was ever written about you taken off the internet? We couldn’t even find a little bio.

My client base is a group of people that I’m very grateful to have but they’re very private people. The really great stuff is never published.

Okay, so this interview is going to be your bio.

Well, I’m from LA, fourth generation Angelino. I graduated from USC and I went to work for Disney in television syndication. I was there just shy of ten years. One of my goals—it’s so funny how things change—but my important goal as this young executive out of college was to be a vice president by the time I was thirty. I grew up in a very lovely community but it was ultra-conservative, ultra-Republican … I didn’t have any mentors, if you will, to say that you really do have this talent, this creative side and you could mold it or shape it into a career.
Chinese, blue-and-white porcelain vessels, atop black lacquer pedestals flank the entrance to the main bath. The chevron patterned shower curtain plays off of the foyer 'Flame Stitch' curtain fabric by Aerin Lauder.
Rod updated the vintage feel of his bath by adding a painted white grass- cloth wainscoting and contemporary black and white photos hanging atop a fresh blue paint color.
Peeking into the living room (right).
Looking up at a terracotta Sphinx from 1907 Worlds Fair perched atop a one of a pair of bookcases in the living room.
What sort of things indicated your creativity at that time?

From a very young age I loved fashion. I was fortunate enough to travel with my family to Europe and that opened my eyes. My mother’s younger sister by nine years … she just got me. My parents are wonderful and my parents’ friends are the loveliest people, you know I came out … you know “came out-came out” when I was 28 … and it was the biggest shock in the world. Now of course, they’re very understanding. I think for them, they had to grieve. And I didn’t understand. I was only a year ahead of them and in therapy … I was married to my best friend.

How long were you married for?

We were married for three years and together for seven. And I truly loved her. I’ve been single for over ten years and I’ve never found anybody that I’ve connected with on that level. But to be true to myself, I had to move forward. I knew that she deserved better.

That took a lot of courage. You could have had a secret double life.

I knew somebody like that. He is still like that and he was a motivation for me to not want to be deceitful. “The truth will set you free” is a real piece of wisdom. Also it’s an act of love, to go and let them truly have what they deserve—it’s something you can’t give them.
A painted inspired by Rothko by decorative artist Yona Verner hangs above the living room fireplace mantel. The limed Oak corner chair was designed by Rod and covered in a Lee Jofa fabric.
Oscar, eyeing Jeff.
Rod and Oscar.
Rod emphasized the feeling of space and height in his apartment by adding floor-to-ceiling French doors that have been given a boost of character with added moldings and grass-cloth insets.
A vintage Suzani covers the wall of rod's bedroom.
An elegant snakeskin covered telephone table is tucked into a corner of Rod's bedroom.
Rod keeps a candle lit for his recently deceased dogs, Sparkey a Lhasa Apso and Clive, a Schnauzer.
And did you, despite all this, become a vice president at Disney by the time you were thirty?

Before I was thirty!

What was it like working there?

That’s where I learned my business sense. What it gave me was a sense of entrepreneurship. I had to be responsible for running a mini-company within this major corporation. In my ninth year, I was offered a move to New York and become a senior vice president. I would have been in charge of the country [syndication business]. We [Rod and his former partner] had just bought an apartment at 500 Park, and we had a house in the Hamptons and one in Palm Beach.

Wow, the whole package. What happened?

I went to my boss and said I want out of my contract [and that] I’ve decided to go to Parsons. They haggled with me for six months but I got out—I remember it was the Thursday before Memorial Day weekend and we were throwing a big party at the house in Hamptons. I started at Parsons on that Monday.
Rod's living room is a handsome mix of blue-and white fabric patterns and objects. A large mirror from Treillage hangs above an English trolley from the now defunct Amy Perlin antiques. The 19th century Austrian bronze sconces with an etched mirror are from Bernard Goeckler antiques.
An adjustable height 1940's Billy Haines coffee table also works well as a dining table.
A faux bamboo chair that formally lived in the dining room of Princess Margaret's house on Mustique is covered in a fabric from Carlton V. The sofa pillows are out of a crewel fabric and a raised square pattern from Lee Jofa.
White coral, a blue-and-white Ginger jar from John Roselli and other favorite objects and books are carefully arranged atop an English trolley from Amy Perlin antiques.
More candles, fresh flowers, books and a silver tray and box cover the living room coffee table.
Looking into the front corner of Rod's living room. A starburst mirror from John Rosselli hangs behind a terracotta Sphinx from the 1907 Worlds Fair.
Why were you promoted so quickly?

Well, it was ten years … but I guess I did a good job. [laughs] I was top salesman there. In a lot of ways what we do [now] is selling. We present a design and hopefully you’re lined up creatively with your client but you’re still saying, “This is the vision of your room and here are the reasons why.” [With Disney] you had to study up on all the statistics and all the numbers for your presentation and now if I’m doing, say a Spanish Revival, you know, I’m going to do my homework.

So you’re very conscientious.

Yes and I work all over the world. I don’t want [those projects] to look like a New York apartment. I’ve done a townhouse in London and I just finished an island in the Exumas in the Bahamas. It was a private island and we built six villas.
A antiqued gilt iron and mirror table stands in front of a custom bookcase filled with part of Rod's large collection of art and design books. Hanging in front of the bookcase is 'Poolside Gossip' a photograph by Slim Aarons.
A pair of adorable 'Blanc de Chine' monkeys and a collection of shells from seaside vacations are arranged atop the antiqued gilt metal and mirror table. The mid-century lamps are from Paul Marra.
Two landscape paintings by Calyxte Campe, a Florence based artist and sculptor, were a gift to Rod.
A pair of French Poodle garden statues, sitting at attention in front of the fireplace mantel, was a gift from a client.
A pair of blue-and-white, Chinese ginger jar lamps illuminate the front part of Rod's living room. The custom living room sofa is covered in blue silk velvet from Brunschwig & Fils.
Oscar ensconced in a corner of the living room sofa.
Rod created a work area in the front of the living room with a desk covered in an embroidered fabric from Vaughn.
English oak side chairs are covered in a fabric from Vaughn.
More books and other favorite items are displayed atop a white lacquer Parsons- style desk.
How would characterize your style? What don’t you like?

That’s funny because people ask me, “How do you do what you do? I would be so overwhelmed.” And I say, it’s because I don’t like 99 per cent of what’s out there.

Can you give us some examples?

Well I could say I’m not a big fan of mid-century but then I could find, you know, a fabulous piece by Tommy Parzinger or someone like that and love it.

What are your dream projects?

The ones that I have been doing! I won the Ballinger Award [the Ballinger Award commemorates a restoration or a renovation that best exemplifies the traditions of Palm Beach’s original houses and the architects who designed them].

Who was this house for?

The Koch family.
Oscar, sitting protectively near Rod.
What do you think of the Koch family? I read an interview with Charles Koch in the FT and he came across as very reasonable. (Lesley)

I couldn't agree more. I was a young Republican, literally a Young Republican. You know I grew up in a community and I grew up in a time when you knew who your enemy was. It wasn't some elusive guy in a cave. It was the Russians. And you had the Reagans—for a kid who grew up in California, the Reagans to me were part of the Hollywood royalty.

Obviously you questioned it later.

I questioned the Tea Party that put non-issues—I call them—into politics to stir up fear. Those are the things that made me turn against the Republican Party. I’m a fiscal conservative with a social conscience. I don’t know if I’m a libertarian … I register as an independent after Bush because I was so disgusted with his eight years. I wrote, “Give me somebody else!”