Monday, December 7, 2009

Jill Krementz Photo Journal - Elsa Peretti

Elsa Peretti models her most dazzling design — a diamond-studded gold chain — at $1,000 a yard.
Cocktails at Tiffany & Co.
For Elsa Peretti
December 10th, 2009

Elsa Peretti has been a featured designer for Tiffany & Co. since 1974.

On Thursday evening, December 10th, the Fifth Avenue store will be celebrating her 35-year contribution to the world of design. Tiffany's Chairman, Michael J. Kowalski, is hosting a private party in her honor.

Born in Florence in 1949, the daughter of a well-to-do Roman family, Ms. Peretti presently lives in Sant Marti Vell, which is a village outside of Barcelona.

Ms. Peretti's designs — her jewelry, tableware, and accessories — were recently displayed at the British Museum in an exhibition which ran from May 2009 through November 2009. Many of the pieces were subsequently donated by Tiffany & Co. to the museum.
Peretti with her friends, artist Joe Eula and designer, Halston. Photographed by Jill Krementz in Halston's apartment on January 30th, 1974.
lunch with Joe Eula and Halston. Those are Baby Jane Holzer's blond tresses in lower left foreground.
Shirley Ferro, Carole Mallory, Betsy Theodoracopulos, Halston, Berry Berenson Perkins, and Elsa Peretti. New York City, November 11, 1974.
A passerby encounters Betsy Theodoracopulos and Elsa Peretti.
Peretti at Tiffany & Co.
In 1974, Peretti's silver jewelry was an important addition to Tiffany's.
Tiffany's president Henry Platt (1974) with Ms. Peretti.

Halston arranged the meeting between Elsa and Tiffany's. The timing was perfect. "We were looking for somebody who could capture the mood of the young woman as well as the older woman," said Platt, "someone who could make jewelry that women could wear with jeans and sweaters as well as with their ball gowns."
Peretti visiting Tiffany's design department.
Elsa Peretti at home in New York City
"What I want is not to become a status symbol, but to give beauty at a price. A big diamond necklace is nouveau riche, really. People who have wealth a long time don't wear such things.”
“I hate that impeccable, perfectly perfect look, all matched and pre-arranged. Style is
to be simple.”
Text and photographs © by Jill Krementz: all rights reserved.