On Sunday night, Ronald Perelman hosted a dinner at the Waverly Inn on Charles Street to celebrate the nationwide launch of Revlon Colorist, a new line of Preminum Haircolor products. The guest of honor was Sheryl Crow who is the spokesperson for the product.  Other guests included Sophie Dahl and Danny Baker, Law and Order’s Alana de la Garza, Rachel Roy and Damon Dash, Linda Wells and Charlie Thompson, Graydon and Anna Carter, Harold Ford and Patti McEnroe.

Ronald Perelman and Sheryl Crow

Ms. Crow  flew in that morning and launched the product on Regis and Kelly and made an in store appearance at Walgreens at the Empire State Building. In addition to being the spokesperson for the product, Crow will work with Revlon on several charity based initiatives

The product will be supported by a multi-media campaign that will include television, print, in-store and internet placements featuring Crow’s original version of the Buddy Holly hit “Not Fade Away.”  The campaign was shot by photographer Ellen Von Unworth in Nashville and New York.

In addition to her role as spokesperson for Revlon Colorist, Crow will serve on the advisory board of The Revlon/UCLA Women’s Cancer Research Program’s national clinical network of oncologists.  The network provides patients throughout the country with access to cutting edge clinical trials without having to travel away from homes and families to comprehensive cancer centers for treatment.

As an advisory board member she will help identify network sites in underserved communities around the nation. Crow will also act as an ambassador for the Revlon supported National Breast Cancer Coalition (NBCC), the largest grass-roots organization for breast cancer policy and advocacy, to help pass legislation for uninsured and underinsured women across the country. She will be guest of honor and participate in the Revlon Run/Walk in both New York and Los Angeles in which tens of thousands of breast cancer survivors and others touched by the disease participate raising money to support education and research programs.