Bob Schulenberg's Manhattan Diary:
The World Changed at the Peppermint Lounge
The mirrored walls at the Peppermint Lounge. 11/8/1961.
The second installment of Bob Schulenberg’s Manhattan Diary.
For those who didn’t see the first entry last Friday, the drawings are from one of the sketchbooks the artist has made monthly over the past half century.

This week’s features one of Schulenberg’s late night forays in November 1961 to the Peppermint Lounge, a tiny hole-in-the-wall on West 45th Street between Broadway and Sixth Avenue. It was here that a dance called the Twist was born.

Discovered by one of the columnists – it could have been Liz Smith (then writing for Igor Cassini as Cholly Knickerbocker in the Journal-American) or Dorothy Kilgallen or maybe Suzy (Aileen Mehle, whose column then ran in the Hearst tabloid, the Daily Mirror) – the Peppermint Lounge had a small danceband – Joey Dee and the Starliters; a postage stamp sized dance floor, nickel-sized round black bakelite topped cocktail tables, and smudged and shiny mirrored walls to give the effect of space.

Clubs like that were a dime dozen in the West 40s off what Walter Winchell called “The Main Stem.” They were patronized almost entirely by Broadway types, theatre people, agents, bookies, small time mobsters (and maybe some big ones too), dames, hookers and sundry aspects of what some would call lowlife. The fancy nightclub scene in New York was obviously drawing to a close after more than three decades of jubilation and joints jumpin’. It was the last days of the high class watering holes like the Stork, Toots Shor’s and El Morocco. The rest — joints like the Peppermint Lounge were strictly for the hoi-polloi where society types went only to be not seen.

But when Joey Dee stood up on the bandstand and sang:

“They’ve got a new dance and it goes like this;
The name of the dance is the Peppermint Twist ...”


it started up all over again, and it started a movement. Overnight the grittier became the wittier. This tiny club, kind of a dump with its ticky-tacky décor, reeking of booze and stale cigarette smoke, became a feature in Vogue and Harpers Bazaar. It wasn’t slumming tho – it was cool. The hipsters and the trend-setters actually were waiting in line to get in (and do the Twist). The block was lined with the double-parked, idling limousines of the Beautiful People who were inside doing the Twist and taking in the passing parade that Schulenberg so accurately portrayed.

It was the first time the general public saw men dancing with men and women dancing with women, because the Twist was basically dancing solo. It was the first time we saw the young and the old both getting up and rocking together. Strange as it sounds today, most of us had never seen that before. Ever. Theretofore, rock and roll was reserved strictly for the teens and had no cultural legitimacy whatsoever.

There were no steps to the dance, of course, just a rotating of the hips from left to right. People were instructed to practice with a towel, as if drying off one’s backside, to get the gist of it. Millions did just that, in the privacy of their own homes, for knowing how to do the Twist was simply very cool, even to people who never used the word. It was also funny looking, which amused everyone – all types and all ages. And tame. Compared to today, it was tame.

This was beginning of the very glamorous era of the Kennedys, and even Jackie and her sister Lee made a late night sorta-secret visit to the place. They may as well have brought a pot of gold with them because that’s what they left to the club’s owners. The whole world wanted to go to the Peppermint Lounge. A simple body gyration being rhythmically performed, a dance movement, in some Broadway dive, turned out to mark the birth of a cultural revolution that changed everyone’s lives — as our friend Schulenberg reiterates in his drawings and accompanying text.
In the words of Schulenberg: A progression: from observer to participant — The Elegant Lady.
JoeyDee was the well-known twist-maven at the Peppermint Lounge.

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The "world as we'd known it" was, literally, ended here. Who could've imagined what was to come?

Eds Note:

A mutual friend of mine and Schulenberg's, Ray Smith sent me an email this morning (2/11/05) correcting the facts about the inception of "The Twist":

A little history of the twist because it was not born at the Peppermint Lounge. It was born in Philly on "American Bandstand."  In 1958 Hank Ballard recorded "The Twist" as the b-side of "Teardrops on Your Letter." Dick Clark liked "The Twist" and tried pushing the record on "American Bandstand".  He booked Ballard to appear on the show to sing the song — or lip sync it as they did on the show. Ballard did not appear. But we, the kids on "Bandstand," liked the song and a group of bandstanders went into a room and created the dance. But Ballard's record did not connect with the public. In 1959, Chubby Checker recorded it (with Ballard's arrangement, note for note — which was not unusual in those days). Clark played it, Chubby appeared and did the dance the Bandstand kids were doing.

The song and dance caught on, to put it mildly. Although it separated dancers, it was still a partner dance and for that reason it was strictly limited on "Bandstand." Clark kept it away from the cameras for quite a while because it looked lewd. At dances around Philly, chaperones broke up circles where a couple was doing the twist in the middle. The song went to #1 in 1960.

Joey Dee created what he called the "Peppermint Twist" which was faster than the Philly original and had more of an up and down motion that a side to side motion. The "Peppermint Twist" hit the charts and before long it brought Chubby's version back to the charts and for the first time in history the song re-entered the charts and went back to #1.




February 11, 2005, Volume V, Number 27

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