The American Express x NBA 2K23 Lab

This event is part of a celebration of all things Amex is doing in NBA 2K23. For the second year in a row, if you purchase the game with your Amex, you will receive 35K in virtual currency. New this year, American Express will appear twice in a “Theater Hub Event” during the NBA 2K23 season, where users can play on an Amex-branded basketball court and receive 2X experience points in the game, which can be used to improve their in-game digital avatar’s level.

Where: SoHo Loft, 477 Broadway #2, New York, NY 10013

When: December 8-11
Thursday, Dec. 8, 5 – 11 pm
Friday, Dec. 9, 5 – 11 pm
Saturday, Dec. 10, 11am – 8 pm
Sunday, Dec. 11, 11 – 6 pm