The Niche Shop Pop-up Event at W New York – Times Square

In time for Earth Day, W New York – Times Square is partnering with The Niche Shop, a vintage secondhand clothing & home decor store on the Upper East Side, to activate in the property’s Style Lab for a shoppable experience. Throughout the weekend, the hotel’s Style Lab space will feature a collection of offerings from The Niche Shop, ranging from clothing to decor, and will be contributing a portion of sales from the event to a sustainably-focused organization.
Images available upon request