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Theater Resources Unlimited Upcoming TRU Community Gathering via Zoom Theater in a Box: Yes, You Can Do It!

June 14 @ 5:00 PM - 7:00 PM


A dependable haven for artists in isolation, Theater Resources Unlimited (TRU) is now in its fourth year of non-stop weekly Community Gatherings this Friday, having offered to date over 200 conversations and unlimited camaraderie since April 17, 2020. TRU hosts their Community Gatherings every Friday at 5pm ET via Zoom, originally presented to explore the creation of art and theater in the time of COVID-19, and now to ensure that these crucial conversations continue going forward as theater reopens.

6/14 – Theater in a Box: Yes, You Can Do It! In the room: TRU board member John Lant, 17-time off-Broadway lead producer/director & film producer who specializes in show-running, consulting, fiscal sponsorship, in depth development of production runs of plays and musicals in NYC and his theatrical space in LA. A detailed discussion for self-producers around basic bullet point “ins and outs” of what you want, thought you knew, and what you really NEED TO KNOW to run an effective production of your work. Click here to register and receive the zoom link.

6/21 – From Big Broadway to a Small West Coast Non-profit. In the room: Nancy Richards, an accomplished marketing professional with a distinguished 20-year theater career in New York (13 the Musical, Tony Award-winning Spring Awakening, Dance of Death, Pulitzer Prize-winning Topdog/Underdog, Gore Vidal’s The Best Man, Jekyll & Hyde and more), followed by a decade at the non-profit North Shore Repertory Theatre in Solanas, California. How do marketing tactics change from one coast to another, from commercial to not-profit and from a Broadway house to an intimate space with a subscription base? Have audiences changed over the years, and particularly since shutdown? How did North Shore Rep adapt when live performance became impossible (oh yes, there was a Covid pivot), and are they back to business as usual yet? In addition, Nancy will share her producer side with us, including several productions she was part of in London. And her thoughts about a life in theater. Click here to register and receive the zoom link.

6/28 – Do All These Musicals Belong on Broadway? In the room: Frankie Daily, new works director of NAMT (National Association for Musical Theater); and Peter Filichia, former New York-based theater critic for The Star-Ledger, writer and historian of the American musical theater. In 2023-24 season 15 new musicals opened on Broadway, the highest number since the 2016-17 season. Assumptions about what constitutes a Broadway musical have changed over the decades and the financial challenges of off-Broadway have lured some smaller shows into the commercial spotlight. Nevertheless, some musicals have found a level of success without the Broadway stamp of approval. Are there realistic criteria for success other than being a Broadway blockbuster? Click here to register and receive the zoom link.

Check back at TRU’s web page for future 2024 gatherings: truonline.org/tru-community-gathering. To receive the Zoom invitation for weekly meetings, email TRUnltd@aol.com with “Zoom Me” in the subject header. These gatherings are free for TRU members, non-members are asked to make an optional tax-deductible donation or consider joining TRU at truonline.org/membership to support the organization during these challenging times.

Videos of past Community Gatherings may be viewed on TRU’s YouTube channel at youtube.com/channel/UC43rsChi4fA23dNLeloaF_A/. And a podcast series, TRU Talks About Theater featuring 2023 Community Gathering conversations is now available wherever you get your podcasts; or tune in at ElectraCast: https://electracast.com/?s=Theater+Resources

Theater Resources Unlimited (TRU) is the leading network for developing theater professionals, a thirty-one year old 501(c)(3) nonprofit organization created to help producers produce, emerging theater companies to emerge healthily and all theater professionals to understand and navigate the business of the arts. Membership includes self-producing artists as well as career producers and theater companies.

TRU publishes an email community newsletter of services, opportunities and productions; presents weekly Community Gatherings; offers a Producer Development & Mentorship Program taught by prominent producers and general managers in New York theater, and also presents Producer Boot Camp workshops to help aspirants develop business skills. TRU serves writers through the TRU Voices Play Reading Series, TRUSpeak: Hear Our Voices evening of short plays, Writer-Producer Speed Date, a Practical Playwriting Workshop, How to Write a Musical That Works and a Director-Writer Communications Lab.

Programs of Theater Resources Unlimited are supported in part by the Montage Foundation, The Storyline Project and the Leibowitz Greenway Foundation; and the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature.

For more information about TRU membership and programs, visit www.truonline.org


June 14
5:00 PM - 7:00 PM


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