TIFFANY & CO. FRAGRANCES MOBILE TRUCK CONSUMER EVENT – OCTOBER 24-26

TIFFANY & CO. CELEBRATES THE LAUNCH OF ITS LATEST FRAGRANCES WITH “THE TIFFANY & LOVE STUDIO”, AN IMMERSIVE MOBILE BRAND EXPERIENCE IN NYC

What: Tiffany & Co. reveals The Tiffany & Love Studio, a unique mobile brand activation that immerses guests into the new world of Tiffany & Love Fragrances. The traveling pop-up features a multi-sensory fragrance experience featuring both Tiffany & Love for Her and Tiffany & Love for Him with an interactive karaoke booth where guests can record a sharable video singing the campaign track “Happy Together” by King Princess and Mark Ronson.

The mobile experience will also feature product sampling, special giveaways, Instagrammable moments and on-site retail. The Tiffany & Love Studio will travel to key locations in New York City, offering consumers complimentary access to this unexpected and engaging experience. Guests can sign up on Eventbrite for priority entry, however on-site registration will also be available via brand ambassadors located near the activation on a first-come first-serve basis.

Who: Tiffany & Co. and Coty Inc.

When & Where:
October 24: Bloomingdales, 10 AM – 2PM
o 59th Street, between Lexington & 3rd Avenues

October 25: Hudson Yards, 10AM – 6PM
o The Vessel (entrance near 11th Avenue and 31st Street)

October 26: Meatpacking District, 10AM – 6PM
o 14th Street at 9th Avenue

Why: To celebrate the launch of the new Tiffany & Love fragrances for Him and for Her, Tiffany & Co. will unveil a mobile pop-up that brings the brand to life through complimentary interactive experiences. Tiffany & Love is the next chapter in perfumery for Tiffany & Co., honoring the brand’s legacy of celebrating love and commitment. The two complementary fragrances are a tribute to emotional connection and the many ways love is defined and expressed.

Key Links

Eventbrite Page: https://www.eventbrite.com/e/the-tiffany-love-studio-tickets-73283195009

Social Media: #TiffanyFragrance #LoveYourWay @TiffanyandCo