Cancer Alliance Shop the Day Away at The Breakers Palm Beach

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On March 25th, nearly 200 guests attended the 2021 Shop The Day Away Luncheon™ to benefit Cancer Alliance of Help and Hope Inc., at The Breakers, Palm Beach.

Lisa Rinna and Harry Hamlin, one of Hollywood’s most beloved couples, were this year’s Keynote Speakers. Chairs Janet Levy, Cameron Neth and Soula Rifkin were instrumental in raising awareness and funds for local cancer patients at the organization’s signature fundraising event.

Event Chairs Janet Levy, Cameron Neth, and Soula Rifkin. Photo by Carrie Bradburn/CAPEHART

Due to the COVID-19 pandemic challenges, Cancer Alliance had to make the appropriate changes to the event format to ensure everyone’s health.  Seating was limited to 200 attendees compared to the normal sold-out room of 575 guests.  Each table was limited to 6 guests, tables were 6 feet apart with face masks being required except when seated.  Instead of Cancer Alliance’s fabulous traditional silent auction, guest enjoyed a live auction by the auctioneer Jonathan Durr.  The auction consisted of ten exciting items.  Among them: A Day at the Royal Poinciana Plaza, an $18,000 Shopping Experience from Lugano Diamonds, and a $55,000 Harry Winston Diamond Estate Watch.

Actors Harry Hamlin and Lisa Rinna. Lisa currently stars on the Real Housewives of Beverly Hills. Harry will portray Edward R. Murrow in an upcoming project. Photo by Carrie Bradburn/CAPEHART

In addition to the live auction, guests were treated to a wonderful luncheon followed by a presentation by Lisa Rinna and Harry Hamlin who shared anecdotes of their 24 years of marriage and long-lasting successful careers. They also applauded those in attendance for supporting CAHH mission by helping the most vulnerable population dealing with cancer.  Lisa and Harry entertained questions from the audience ranging from how they met, their long-lasting careers in film, theatre and television to Lisa’s favorite designer, their beautiful children, and secrets of their successful marriage.

Lisa joked that the key to their marriage is that they actually have “nothing in common!” Harry told guests he almost divorced Lisa when she told him she had been offered a role on The Real Housewives of Beverly Hills, but quickly reconsidered when a friend on the show in New York called and told him how much money she was making on products she had subsequently launched. Lisa now has her own line of beauty products, Rinna Beauty. Each guest went home with The Lisa Rinna Lips Collection: lipstick, lip gloss and lip liner.

The Lisa Rinna Lip Collection was every place setting.
Amie Swan, Jeff Fowler, and Abigail Beebe. Photo by Carrie Bradburn/CAPEHART

All proceeds from the Shop The Day Away Luncheon™ support CAHH’s mission of assisting the children, adults and families affected by cancer, and the subsequent bills they acquire during the treatment and recovery process.

The Chairs were supported by the Cancer Alliance Leadership Group, Philanthropy Guys and a distinguished group of accomplished individuals who joined forces to support the mission of CAHH. The  Grand Benefactor Chair: Gloria H. Herman; Honorary Chairs: Abigail Beebe, Jeff Fowler and Amie Swan, Grand Honorary Chairs Lois Gackenheimer, Virginia Gildea and Ari Rifkin, Benefactor Chairs: Sheila Buchbinder, M.D. Rebecca Doane and Helene Karp; Vice Chairs: Missy de Bellis, Chris Cox, Arlette Gordon, Jayne Malfitano, Donna Mulholland, Linda Priscilla, and Barbara Zand have contributed greatly to the success of the event and mission.

CAHH Board Member David Samara, Amie Swan, and Dan Drennan.

Based in Palm Beach, Florida, Cancer Alliance of Help & Hope, Inc.,  is a charitable organization dedicated to improving the quality of life of local children, women and men and their families, who are touched by cancer, by providing need-based financial assistance, information resources and access to services and support groups in our community.  CAHH seeks to provide respite to those receiving a devastating cancer diagnosis. As a 501(C)(3) formed in 2003, the organization financially assist over 1,000 cancer patients and their families who live and/or receive treatment in Palm Beach County and dispersed over $4.5 million. Cancer Alliance of Help & Hope focuses on assisting patients with their ordinary living expenses such as rent and mortgage, utilities, auto and health insurance, car payments, food and other basic necessities. For more information, please visit or call 561-748-7227.

The generous sponsors included: Addison Hines Charitable Trust, The Royal Poinciana Plaza, Palm Beach Illustrated and Valley National Bank. 

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