La Grenouille, the elegant old-school French restaurant, announced that it was closing this week after six decades. Started in 1962 by Charles and Gisele Masson, and without peer, it was the ultimate French restaurant in New York.
La Grenouille was popular with socialites, business tycoons and lists of luminaries including Gregory Peck, Frank Sinatra, Lee Radziwill, Truman Capote, Sophia Loren, Sidney Poitier, Tony Bennett, Salvador Dali and hundreds more of that ilk. They went there because everything about the place was perfect, including the management.
In 2013, JH and I interviewed the founder’s eldest son, Charles Masson, at the restaurant and were given a complete tour — from the front of house to the back of house. We are re-running it below as it illustrates why La Grenouille was beyond compare, with Charles at the helm. It will be missed by many.
Monday, October 7, 2013. Early last week, a friend invited me to join her and two other friends for dinner at La Grenouille. Fortunately I had no other commitments for the evening. I do love the company of my friend, but an invitation to dine at La Grenouille is almost like a royal command in itself. I know that is hyperbole, but it fits the “common” experience for most who dine there.
It is the last of the great French restaurants of New York which first came greatly into fashion with Henri Soulé’s Le Pavillon, which first opened at the World’s Fair of 1939 and then moved into Manhattan where its location was a fixture on Park Avenue and 57th Street in the Ritz Tower. M. Soulé was the granddaddy of the style: smart, chic, expensive, French, and very very good. In the glory days of the 1960s we had La Caravelle, La Cote Basque (also owned by M. Soulé), Lespinasse and several others.
There are probably several reasons that could be offered as to why La Grenouille alone has survived. It is surely not the only expensive restaurant in town. In fact, if you are a comparative shopper, there are several other restaurants that are similarly or more highly priced. None compare with the “experience” of La Grenouille. I think what we are going to show you on this Diary will help explain it.
First of all, in New York, perhaps because of its “survival,” La Grenouille represents a “history” of an era that is still fresh enough in memory to be sought after. Opened at this same location in 1962 by Charles Masson Sr. and his wife Gisele, it has from the beginning offered excellent cuisine, excellent service, in a beautiful and classically serene atmosphere. Flowers – which appealed to M. Masson – always were a signature. Lighting was another.
Charles Masson Sr., or Charles Eugene as we refer to him in this particular Diary came to America on the SS Normandie working for Henri Soulé in his pace-setting restaurant at the World’s Fair. Soulé was a taskmaster and it was his mastery that set the style. Mme. Masson was also the perfect business partner for the man. She and Charles first opened a restaurant upstate.
The restaurant business is all-consuming: if you’re not willing to live it 24/7, you’re probably not going to be successful – because that’s what it takes. When the Massons opened La Grenouille at number 3 East 52nd Street, they were ready with experience and the certainty of what they wanted.
During that first decade it was a frequent lunching and dining spot with the fashion world and the society that today people think of in terms of Truman Capote’s “swans.” They were all there. Often.
Charles Jr. was not the likeliest candidate to take over from his father. He wanted to study architecture. His father wasn’t keen on him going to college in the first place so one summer he offered to find Charles some kind of apprenticeship through some customer or another. He came up with an introduction for Charles to David Webb, the jeweler. Charles hadn’t considered “designing jewelry” before the opportunity presented itself but he took it. He was all of seventeen. Webb himself wasn’t sure what to do with the boy so he gave him some design renderings to copy.
Charles not only did them very quickly but impressively to his boss. Before the summer was out, it looked like he might have found his future career.
That didn’t happen. For a brief time at Carnegie Mellon in the early ’70s, he studied art and architecture. But then Charles Sr. became ill, and in 1975, he died. Although son Charles had been around the business all his life, he had earlier rejected the idea when his father suggested it. Now he had to help his mother, and he had much to learn.
Learn, he did, of course. La Grenouille celebrated its 50th anniversary last year. What is remarkable about its longevity is that it has maintained its style, its high quality service and cuisine as well as its glamorously refined interior décor while seemingly as fresh as if it were newly settled.
You don’t think about it when you lunch or dine there. You just think you’re in a very fortunate moment in your life. And you are: it’s a total pleasure to experience. Because I’m not a food critic in any way, I looked up some of La Grenouille’s reviews. I wasn’t surprised to see that most of them reflected exactly my experience. Mimi Sheraton, the great New York food critic, in writing again about the restaurant five years ago talked about Charles and the flowers – an important contribution:
He moved on to roses: “I snap off the thorns that will be below the water level, so the stems can absorb better, but I leave on those above, so they do not take in too much air and let the flowers open too quickly.” As for the trick of keeping the flowers fresh through Saturday, “That is a job!” he said. “I replace some flowers and change the water every morning. We can’t lift those huge things down, so we use a hose and tank to siphon off the stale water and then run in fresh. I like vases made of clear glass, so dirty water would not only smell but it would look murky.”
One day last Spring, JH and I went to lunch at La Grenouille for the purpose of writing something about it. Its history has been recorded several times. Its menu has been reviewed countless times. Charles’ factual history has seen print often. I wasn’t sure what the angle would be (except to recount again what an excellent experience it is to lunch or dine there).
So with JH’s eye with his camera, Charles gave us a tour of the entire restaurant. He is a quiet spoken fellow, very American but reserved but gently resolute. As the photos bear witness, it was as much a pleasure as any meal you could have at La Grenouille. It is a story about an artist and his Art. In the beginning, before his time, it was the Culinary Art and service. A half century and second generation later, it remains that, but it has been quietly but deliberately enhanced by the art of the son.
Charles Masson is foremost an artist. He paints to this day, he pursued it briefly academically; but his art is his life is his business, this restaurant, La Grenouille. Every inch of it, every moment and morsel; every glance around the room, is to view his canvas.
The two and a half story building was built as a stable in 1871. At that time this part of Fifth Avenue was barely developing as a residential street for the elite moving uptown. Although within a decade, the Vanderbilt family en masse would begin building their palaces just around the corner from this stable.
I mentioned to Charles that at that time in New York, right on the corner of Fifth Avenue and 52nd Street was a large house owned by a Madame Restell. Madame Restell was theabortionist to society, and quite successful. We were standing in the dining room on the second floor of the restaurant when I recounted that. Charles responded by pointing to the floor: “It was right here,” he said.
It was also right in that room, amazingly, 70 years after Madam Restell, that Antoine de Saint-Exupéry sat at a desk in that same room and wrote “The Little Prince.” For a long time, Charles told us, the French would not accept that truth. Now, however, the desk on which he wrote it resides in a French museum.
JH and I began our lunch visit to La Grenouille at table. Let us take you there …
LUNCH AT LA GRENOUILLE
THE KITCHEN
THE UPSTAIRS DINING ROOM
The upstairs had been occupied by Bernard Lamotteas his studio for almost twenty years after the Massons opened La Grenouille. When the artist died in 1983, Charles decided to renovate and turn the space into a dining area. It took about three years to complete the first tier, which opened in 1987.
“The upper tier was where my mother and aunt worked in the office. They were two very strongheaded French ladies. I knew they wouldn’t be moved until they retired. In 2000, I re-did the upper tier and built a skylight, and created a space where I moved the office behind the screen. We were closed for five weeks that summer to do that – putting in new beams for the skylight, reinforcing the floor, etc.”
“We reopened on September 7, 2001. Then four days later came 9/11. All of our parties canceled. Business was at a standstill. I’m looking at this work we just finished, and now there are no people. I was quite down, and when I feel down I need to rescue myself to feel beauty. I’ll take a walk in park, or visit a museum or go to see the windows at Bergdorf — somewhere, anywhere there’s beauty. On September 12th, I went to the flower market. I had no reason to buy flowers, but I found a little piece of wood in a pot. I said to the man, ‘That’s a grapevine isn’t it?’ ‘Yup.’ ‘I’ll buy it.’ He said to me, ‘Charles you don’t have a garden, you don’t have place for it.’ I told him I had a new skylight. ‘What are you talking about,’ he said, ‘it won’t grow under a skylight.’”
Everyone told him it wasn’t going to grow; a grapevine on East 52nd Street. That was 12 years ago. Charles calls it “The Grapevine of Hope.”