The Society Pedals in Palm Beach

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Jump on board for the ride of a lifetime! On Thursday, February 29th, the Colony Hotel Palm Beach will host the sensational cycling scene. Pink Paradise, as the rosy establishment is known, will set the stage for an afternoon of pumping tunes and pedals in support of Memorial Sloan Kettering Cancer Center’s rare cancer research. Since 2007, the Cycle for Survival community has raised more than $366M for rare cancer research at MSK.

Muffie Potter Aston, President of The Society MSK knows first hand the benefits of research: “Our Society Cycle for Survival Palm Beach event is an important initiative which will raise funds on behalf of Memorial Sloan Kettering’s ‘rare cancers’ research. Additionally, the opportunity to have a presence and be engaged in Palm Beach is truly important as it highlights and creates awareness for the work of The Society of MSK in a new community, while raising funds for this important cause.”

Winter Luncheon Chairs Brent Neale Winston, Austen Cruz, Virginia W. Tomenson, Amory McAndrew, Alison Loehnis, Muffie Potter Aston, Kimberly Nemser, Laura Raider, Libby Fitzgerald, Lisa McCarthy, and Kamie Lightburn.

Which is why everyone is invited to join in this high-energy pool side event. Bikes, sips, nibbles, giggles, and surprises will take you on your way. Not a biker? No problem! Just sign up as a donor, any amount is appreciated, and join the squad to cheer the riders on to greatness.

Click this link to register. Or to join the team, click here and input the following password: Society2024

I plan to do a little cycling and a lot of cheering for our enthusiastic team to go the distance for this important research.  I found pink paradise perfection in this collection of easy breezy frocks. Palm Beach day dressing must-haves — a great pair of wedges, sun hat, shades and a stylish tote to stash your riding gear.  And don’t forget your official Johnnie Brown hat for good luck!

KK to Cycle and Spectate

Dresses:  Pink Cit6y Prints  Dress  $269   / Johnny Was Becca Floral Shirtdress  $365   /  Farm Rio Puff Sleeve Minidress  $200 /  Pink City Prints Elena Dress  $275  / Activewear: Bum Athletic  Leggings Set  $95   / Accessories:  Celine Oval Sunglasses  $440  /  The Colony Hotel Johnnie Brown Baseball Hat  $50  /  Eugenia Kim Emmanuelle Straw Hat  $355  /  Adriana Castro Zenu Tote In Leather And Cana Flecha  $785  / Shoes: Sophia Webster  Miranda Raffia Wedge sandals  $500

Sarah Wetenhall, President and CEO of The Colony Hotel, has graciously opened the doors for this exciting event.  “The Colony Hotel is excited to host The Society of Memorial Sloan Kettering Cancer Center at our Pink Paradise for our first stationary-cycling event on February 29th.  Whether you are riding a bike or cheering from the sidelines, every dollar donated directly supports innovative rare cancer research at MSK. This is a cause near and dear to all of our hearts, and I am proud to bring this special event to the Palm Beach community that benefits Cycle for Survival.”


Hilary has a long history with The Society as her mother, Nicole Limbocker (pictured below in pink), was a President and is currently on the nominating committee. “I am super excited to be taking part in the first Cycle for Survival Palm Beach Event. MSKCC is a hospital that I hold dear to my heart. And to be part of a fundraising event that benefits the fight against rare cancers is a win. Whether pedaling on a bike or cheering from the sidelines, these looks will have you feeling and looking cool.”

Hilary Goes the Distance!

Dresses and tops:   Johanna Ortiz  East Africa Heart Strapless Cotton Maxi Dress  $850  /  Alémais Evergreen Linen Dress  $595 Bandier Wesley Rivington Ribbed Tank  $68  /  Maqui Active Ideallift  High Rise Shorts  $80  /  Agua By Agua Bendita Nispero Embriodered Floral Cotton Dress  $750  /  Zimmerman Matchmaker Frilley Linen Midi Dress  $850  /  Skims Cotton Blend Crewneck Swetshirt  $68   / Accessories:  Bembien Ella Woven Tote Bag  $240  /  Simkhai Monet Shell Clutch  $595  /  By Chloé Aviator Frame Acetate Sunglasses  $415  /  Favorite Daughter Calssic Logo Baseball Hat  $40   / Shoes: Nike Zoom Vomero Sneker  $160

Catherine Carey, along with Hopscotch & Jorgio (pictured above), is a devotee of The Colony and an uber active member of The Society. She explains her devotion: “As a three-time cancer survivor and a Board Member of the Society of Memorial Sloan Kettering Cancer Center, I am thrilled to be joined by Sarah Wetenhall and Karen Klopp as we chair the first Palm Beach Society of MSK Cycle For Survival event at The Colony Hotel.  Along with our fabulous committee members and participants, we will be raising much needed funding to develop cures for rare cancers and to continue Sloan Kettering’s unparalleled work in eradicating cancer in our lifetime.”

So rally your sporty pals and spin out at the The Colony Hotel Palm Beach for an afternoon of fun in the sun.

And if you can’t be there in person, be with us in spirit and please consider donating generously to help us reach our goal.

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